I have a creative professional relationship with Betabrand an apparel company based in San Francisco, CA.

Below are some of the videos that have come out of those conversations.

In 2010 I rode an icebreaker up into the arctic circle and hooped with their disco awesomeness and cordarounds.

Disco movie 1

Disco Movie 2

And Disco Movie 3

Which has the short form of what would become “Hooping Isn’t Manly,” my rip on American icons and filming techniques used to express manliness and feminine beauty.


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