I have a creative professional relationship with Betabrand an apparel company based in San Francisco, CA.
Below are some of the videos that have come out of those conversations.
In 2010 I rode an icebreaker up into the arctic circle and hooped with their disco awesomeness and cordarounds.
Disco movie 1
Disco Movie 2
And Disco Movie 3
Which has the short form of what would become “Hooping Isn’t Manly,” my rip on American icons and filming techniques used to express manliness and feminine beauty.